Pop-up store opens at Kalverstraat 166 in Amsterdam for Harry Styles’ brand Pleasing during the Together, Together tour

a.s.r. real assets has, on behalf of the ASR Dutch Prime Retail Fund, entered into a lease agreement with Frame Creative Inc. for the retail space at Kalverstraat 166 in Amsterdam. 

In the run-up to Harry Styles’ series of sold-out concerts at the Johan Cruijff ArenA, a temporary retail space for Pleasing, the brand founded by Harry Styles, will open in Amsterdam on 15th May. The pop-up is aimed at visitors to Amsterdam and fans of the Together, Together tour, and will offer a selection of best-selling merchandise, including fragrances, cosmetics, clothing and accessories.

Named ‘PleasingLand’, the temporary pop-up store opens just in time for Harry Styles’ concert series in Amsterdam, which will temporarily transform the city into an international meeting place for fans. The store reflects the colourful and inclusive world of the Pleasing brand and offers an inspiring retail and cultural hub in the heart of the city.

The tenant, Frame Creative Inc., was advised by Insight Real Estate.